House Music has Gone Commercial. Is this what we wanted?

There's something strange going on out there. Clubland has gone commercial. Our little world we used to call our own has now been exposed to the masses and is taking front stage. Every hip hop artist is looking for a house music producer, everybody wants to be a DJ and nobody has an ounce of talent. Like Paris Hilton for example. Tasteless sounds have taken of the airwaves to a new level of stupidity in music. Don't get me wrong, I love house music, all kinds, just not the cheap type of garbage that seems to have taken over the world. BT even tweeted that Pixar has been approaching him to learn about house music. A feature movie on house music? They must be doing something right.


My personal theory behind the marketing of such dance music begins at looking at rock music and the mosh-pit scenario. Americans are used to moshing it out- It's part of their culture. Europeans, South Americans , Russians, and South Asians are not. We do raves in Goa , not mosh-pits. Suddenly- there is a kind of music that comes out that is aggressive enough to really get the general population of North Americans involved - thanks to people like Skrillex, A-trak and Zed's Dead. Suddenly there is a mashup of rock and electronic dance music. Thus begins the revolution. Or MAYBE its because of Pauly D and the fist pumping annoying-ness of the Jersey Shore kids. Who knows.


This revolution has been long over due. As technology becomes more integrated in our lives, it has also gotten into the process of music making. Dance music used to be a niche that a few people had acquired a taste for throughout their lives. Now, every Tom, Dick and Harry and Samantha, want a piece of it. The cheap, dirty, dance music. The one with no soul. Thank David Guetta, are you happy now? I have stopped going clubbing because of the young girls and guys, on copious amounts of drugs, bouncing of the walls. These kids must be 16 - and they annoy the f*** out of me. Now, I'm on the hunt for a mature crowd that has mature music. Business opportunity? Possibly.


So what should we do about all of this? We start a resistance that supports underground, high quality dance music. At the end of the day, it's about love and respect and supporting the artists that deserve it. Don't buy into the sellouts.


What do you think about the commercial era of electronic music?